Nola eragin lan-munduko langile euskaldunen euskararekiko jarrera eta portaeran? Pertsuasio-estrategien bidea urratuz

Joxpi Irastortza Madariaga; Nekane Arratibel Insausti

doi:10.26876/uztaro.83.2012.2

How to influence the attitude and language use of Basque speakers in the field of work: persuasion as strategy

Authors

Joxpi Irastortza Madariaga
Nekane Arratibel Insausti

DOI:

https://doi.org/10.26876/uztaro.83.2012.2

Keywords:

Use of Basque language · Attitude · Persuasive strategies.

Abstract

The research paper compares the validity of two persuasion strategies, namely intermediate and peripheral persuasion strategies, in the correction of attitude and language practice of Basque speakers in the field of work. The data gathered reveal better and more sustained results through the application of intermediate persuasion strategies.

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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Published

2012-12-31

How to Cite

Irastortza Madariaga, J., & Arratibel Insausti, N. (2012). How to influence the attitude and language use of Basque speakers in the field of work: persuasion as strategy. Uztaro. Giza Eta Gizarte-Zientzien Aldizkaria, (83), 29–43. https://doi.org/10.26876/uztaro.83.2012.2