Enpresaren irudia eta prestakuntza iraunkorra

Abstract

The programs of improvement of process quality take an important place between the programs of permanent learning. The aim of the attainment of a quality certification does not limit itself to the implantation of the processes of improvement; it is related also to the politics of image and to the management of impression of the clients. The profile of the identity of one company is formed by the real current identity, by the ideal identity and by the projected identity that places between previous identities. The image of the company must be based, on one hand, on its real, ideal and projected identity. But, on the other hand, it must fulfill the basic laws of the syntax of the image.