The social value of Goiena and BERRIA: first adaptation of a new measuring tool for Basque press

Abstract

Social and cultural organizations started research about their social value, in 80’, considering that traditional accounting was not able to measure the real value of the value of their business. By this way, a new method was developed: the measure of the social value. This method consists of drawing the map of the stakeholders of the organization, and doing interviews with each stakeholder. The aim of this research is measuring the social value of Basque media, using this method. The measure had been made in Goiena and BERRIA. Qualitatively, the most important value of BERRIA and Goiena is the contribution to the diffu- sion and normativization of the Basque language. The result of all the calculus of social value is that those media return 9,22 euros per each euro received in subvention.