Masa-komunikazioaren funtzio eta pragmatika sozialak identitateen eraikuntzan

Abstract

Mass-media are in our society the sellers of what is known as information. In fact, nowadays, information can be sold and bought as any other product; it goes under the rules of demand. As a product on the market, information can be produced depending on the demand: more when the demand is stronger and less when is thinner. Information is under the influence of the information companies, the bureaucratic institutions and the market’s demand. What about the identity present on those media? That is an interesting starting point.