Elikaduraren inguruko solasaldi-komunitateak sare sozialetan: euskarazko edukiak X, Instagram, TikTok eta YouTube-n
DOI:
https://doi.org/10.26876/uztaro5549Gako-hitzak:
Sare sozialak, Komunitate birtualak, Elikadura, Edukien espezializazioa, Soziolinguistika digitala, Euskararen normalizazioaLaburpena
Ikerketa honek X (Twitter), Instagram, TikTok eta YouTube-n elikadurari buruzko euskarazko edukiak aztertu ditu. 16 hashtag edo traol identifikatu dira elikadura osasungarriaren, gorputz-pertzepzioaren eta nutrizioaren inguruko eztabaidetan. Twitter eta Instagram izan ziren elikadurari buruzko euskarazko solasaldi-komunitate nabarmenak. Izan ere, TikTok eta YouTube-n oso eskasa da gai honen inguruan euskaraz aurkitutako edukia. Ondorioei erreparatuta, euskaraz sare sozialetan elikaduraren inguruan emandako edukiak mugatuak dira, baina nahikoak Twitter eta Instagram-en komunitateak sortzeko. Sare sozialetan euskal hizkuntzaren erabilera gehiago sustatu beharko litzateke, gazteen artean edukiak euskaraz sortzea eta kontsumitzea errazteko.
Deskargak
Erreferentziak
Aleixo, M.G.B., Sass, C.A.B., Leal, R.M., Dantas, T.M., Pagani, M.M., Pimentel, T.C., Freitas, M.Q., Cruz, A.G., Azeredo, D.R.P., & Esmerino, E.A. (2021). Using Twitter® as source of information for dietary market research: a study on veganism and plant-based diets. International Journal of Food Science and Technology. https://doi.org/10.1111/ijfs.14743
Anjana, R.M., Ranjani, H., Cerin, E., Akram, M., Salmon, J., Conway, T.L., … & Sallis, J.F. (2024). Associations of perceived neighbourhood and home environments with sedentary behaviour among adolescents in 14 countries: the IPEN adolescent cross sectional observational study. International Journal of Behavioral Nutrition and Physical Activity, 21(1), 136. https://doi.org/10.1186/s12966-024-01678-4
Argiñano, J.-L., & Gurrutxaga-Rekondo, G. (2024). La obesidad en los ciberdiarios españoles: de la estigmatización (del obeso) a la responsabilidad social y a las soluciones estructurales. Revista Mediterránea De Comunicación, 15(1), 323-340. https://doi.org/10.14198/MEDCOM.24327
Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Prentice-Hall.
Bidegain, E., Rozas, I., Anton, E., Zuberogoitia, A., Arroyo, A., & Diaz, K. (2022). Youth, social nets and identity: A cross-border study from the Basque Country. Catalan Journal of Communication and Cultural Studies. https://doi.org/10.1386/cjcs_00080_1
Calzada, I. (2020). Gizarte Mugimenduen Rola Gizarte Berrikuntzan (GB): Euskaraldia, Panoptiko Digital Gisa. BAT Aldizkaria, 115(2), 00-00.
Camacho Markina, I., Goikoetxea Bilbao, U., & Marauri Castillo, I. (2023). Estigmatización social en el tratamiento informativo de la obesidad en la prensa española durante la pandemia. Revista Latina De Comunicación Social, (81), 250-274. https://doi.org/10.4185/RLCS-2023-1895
Carion, N., Massa, F., Synnaeve, G., Usunier, N., Kirillov, A., & Zagoruyko, S. (2020ko abuztua). End-to-end object detection with transformers. In European conference on computer vision (213-229. or.). Springer International Publishing.
Chung, A.E., Skinner, A.C., Hasty, S.E., & Perrin, E.M. (2017). Tweeting to Health: A Novel mHealth Intervention Using Fitbits and Twitter to Foster Healthy Lifestyles. Clinical Pediatrics, 56(1), 26-32. https://doi.org/10.1177/0009922816653385
Coates, A.E., Hardman, C.A., Halford, J.C.G., Christiansen, P., & Boyland, E.J. (2019). Social media influencer marketing and children’s food intake: A randomized trial. Pediatrics, 143(4), e20182554. https://doi.org/10.1542/peds.2018-2554
Cru, J. (2015). Language revitalisation from the ground up: promoting Yucatec Maya on Facebook. Journal of Multilingual and Multicultural Development, 36(3), 284-296. https://doi.org/10.1080/01434632.2014.921184
Dane, A., & Bhatia, K. (2023). The social media diet: A scoping review to investigate the association between social media, body image and eating disorders amongst young people. PLOS Global Public Health, 3(3). https://doi.org/10.1371/journal.pgph.0001091
Echeburúa, E., & De Corral, P. (2010). Adicción a las nuevas tecnologías ya las redes sociales en jóvenes: un nuevo reto. Adicciones, 22(2), 91-95.
Eusko Jaurlaritza (2021). Euskararen ingurune digitala. Gomendioak (2021-2024). https://www.euskadi.eus/web01-a2aznscp/es/k75aWebPublicacionesWar/k75aObtenerPublicacionDigitalServlet?R01HNoPortal=true&N_LIBR=052748&N_EDIC=0001&C_IDIOM=eu&FORMATO=.pdf
Espinoza-Portilla, E., & Mazuelos-Cardoza, C. (2020). Desinformación sobre temas de salud en las redes sociales. Revista cubana de información en ciencias de la salud, 31(2).
Farhat, K., Aslam, W., Mogaji, E., & Shah, S.S.H. (2024). High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram. Journal of Creative Communications. https://doi.org/10.1177/09732586241257733
Fernandez de Arroyabe, A., Eguskiza Sesumaga, L., & Lazkano Arrillaga, I. (2020). El futuro de las lenguas minoritarias en Internet en manos de los jóvenes prosumidores. El caso vasco. Cuadernos. info, (46), 367-396. http://dx.doi.org/10.7764/cdi.46.1411
Fretes, G., Veliz, P., Narvaez, A.M., Sibille, R., Arts, M., & Leroy, J.L. (2025). Digital Marketing of Unhealthy Foods and Non-Alcoholic Beverages to Children and Adolescents: A Narrative Review. Current Developments in Nutrition, 104545. https://doi.org/10.1016/j.cdnut.2025.104545
Gazteen Euskal Behatokia (2019). Euskadiko gazteak eta sare sozialak. Eusko Jaurlaritza. https://www.euskadi.eus/contenidos/noticia/sare_sozialak_liburua_19/eu_def/sare_sozialak_19_e.pdf
Gazteen Euskal Behatokia (2023). Euskadiko gazteak eta sare sozialak. Eusko Jaurlaritza. https://www.gazteaukera.euskadi.eus/contenidos/informacion/txostenak/eu_def/adjuntos/sare_sozialak_2023_e.pdf
Gurrutxaga-Rekondo, G., & Arguiñano, J.-L. (2024). La cobertura periodística de la obesidad en los ciberdiarios españoles: tratamiento y especialización por secciones. Contratexto, (41), 68-88. https://doi.org/10.26439/contratexto2024.n41.6714
Hagberg, A., Swart, P., & S Chult, D. (2008). Exploring network structure, dynamics, and function using NetworkX (No. LA-UR-08-05495; LA-UR-08-5495). Los Alamos National Lab. (LANL).
Ikusiker (2025). Bigarren hezkuntzako eta unibertsitateko ikasleen ikus-entzunezkoen kontsumoak eta IKTen erabilerak. 2023-2024 ikasturteko txosten orokorra. https://ikusiker.eus/wp-content/uploads/2024/07/Ikusiker_BH_Unib_2023-2024_Txosten-Orokorra.pdf
Johnston, J., & Goodman, M.K. (2015). Spectacular Foodscapes: Food Celebrities and the Politics of Lifestyle Mediation in an Age of Inequality. Food, Culture & Society, 18(2), 205-222. https://doi.org/10.2752/175174415X14180391604369
Kaplan, A.M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Katz, E., Blumler, J.G., & Gurevitch, M. (1974). Uses and Gratifications Research. Public Opinion Quarterly, 37(4), 509-523.
Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241-251. https://doi.org/10.1016/j.bushor.2011.01.005
Kotler, M., Cao, T., Wang, S., & Qiao, C. (2020). Marketing strategy in the digital age: applying Kotler’s strategies to digital marketing. World Scientific. https://doi.org/10.1142/11737
Labrie, J.W., Boyle, S.C., Baez, S., Trager, B.M., de Rutte, J.L., Tan, C.N., & Earle, A.M. (2021). «Follow my Finsta»: Drinking trajectories in relation to auxiliary Instagram accounts. Journal of American College Health. https://doi.org/10.1080/07448481.2021.1906683
Lafontaine, J., Hanson, I., & Wild, C. (2025). The impact of the social media industry as a commercial determinant of health on the digital food environment for children and adolescents: a scoping review. BMJ Global Health, 10(2), e014667. https://doi.org/10.1136/bmjgh-2023-014667
Meza, X.V., & Park, H.W. (2016). Organic Products in Mexico and South Korea on Twitter. Journal of Business Ethics, 135(3), 587-603. https://doi.org/10.1007/s10551-014-2345-y
Moorhead, S.A., Hazlett, D.E., Harrison, L., Carroll, J.K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: Systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85. https://doi.org/10.2196/jmir.1933
Mostafa, M.M. (2019). Clustering halal food consumers: A Twitter sentiment analysis. International Journal of Market Research, 61(3), 320-337. https://doi.org/10.1177/1470785318771451
Olsen, N.V., & Christensen, K. (2015). Social media, new digital technologies and their potential application in sensory and consumer research. Current Opinion in Food Science, 3, 23-26. https://doi.org/10.1016/j.cofs.2014.11.006
Pavón, A., & Zurogoitia, A. (2013). Multilingual practice of the EITB group and its TV provision for teenagers. In H.G. Jones eta E. Uribe-Jongbloed (argtz.), Social media and minority languages: Convergence and the creative industries. Multilingual Matters.
Pedregosa, F., Varoquaux, G., Gramfort, A., Michel, V., Thirion, B., Grisel, O., … & Duchesnay, É. (2011). Scikit-learn: Machine learning in Python. The Journal of machine Learning research, 12, 2825-2830
Radford, A., Kim, J.W., Hallacy, C., Ramesh, A., Goh, G., Agarwal, S., … & Sutskever, I. (2021eko uztaila). Learning transferable visual models from natural language supervision. In International conference on machine learning (8748-8763. or.). PMLR
Rehm, G., & Uszkoreit, H. (2012). The Basque Language in the Digital Age. Springer.
Reitz, K., Cordasco, I., & Prewitt, N. (2014). Requests: HTTP for humans. Kenneth Reitz. https://2.python-requests.org/en/master
Rini, L., Schouteten, J.J., Faber, I., Frøst, M.B., Perez-Cueto, F.J., & De Steur, H. (2024). Social media and food consumer behavior: A systematic review. Trends in Food Science & Technology, 143, 104290. https://doi.org/10.1016/j.tifs.2023.104290
Salinas, C.M., & Núñez, M.S. (2021). Análisis de la publicidad alimentaria y su relación con la obesidad infantil. Nutrición Clínica y Dietética Hospitalaria, 41(4). https://doi.org/10.12873/414soto
Samoggia, A., Riedel, B., & Ruggeri, A. (2020). Social media exploration for understanding food product attributes perception: the case of coffee and health with Twitter data. British Food Journal. https://doi.org/10.1108/BFJ-03-2019-0172
Sass, C.A.B., Pimentel, T.C., Aleixo, M.G.B., Dantas, T.M., Cyrino Oliveira, F.L., de Freitas, M. Q., da Cruz, A.G., & Esmerino, E.A. (2020). Exploring social media data to understand consumers’ perception of eggs: A multilingual study using Twitter. Journal of Sensory Studies. https://doi.org/10.1111/joss.12607
Sidorenko-Bautista, P., Alonso.López, N., & Giacomelli, F. (2021). Espacios de verificación en TikTok. Comunicación y formas narrativas para combatir la desinformación. Revista Latina De Comunicación Social, 79, 87-113. https://doi.org/10.4185/RLCS-2021-1522
Soto, M.R. (2023). Impacto De Las Redes Sociales En La Percepción De La Imagen Corporal En Adolescentes: Un Estudio Cualitativo. Revista de Epistemologia y Ciencias Sociales, 4(1), 01-21. https://revistaaxenthos.org/index.php/Axenthos/article/view/27
Vaterlaus, J.M., & Winter, M. (2021). TikTok: an exploratory study of young adults’ uses and gratifications. The Social Science Journal, 62, 613-632. https://doi.org/10.1080/03623319.2021.1969882
Veum, A., Burgess, M.Ø., & Mills, K.A. (2023). Adolescents’ critical, multimodal analysis of social media self-representation. Language and Education, 38(3), 482-501. https://doi.org/10.1080/09500782.2023.228750
Vidal, L., Ares, G., Machin, L., & Jaeger, S.R. (2015). Using Twitter data for food-related consumer research: A case study on «what people say when tweeting about different eating situations». Food Quality and Preference, 45, 58-69. https://doi.org/10.1016/j.foodqual.2015.05.006
Waliño, J. (2019). Euskararen bizitasun digitala: Eskaintza eta eskaria aztergai. Hermes: pentsamendu eta historia aldizkaria = revista de pensamiento e historia, (63), 26-28.
Wang, G., Bahry, S.A., & An, W. (2024). Minority language revitalization and social media through the lens of Covid-19 in Yunnan and Gansu, western China. Journal of Multilingual and Multicultural Development, 45(6), 2129-2151. https://doi.org/10.1080/01434632.2022.2042541
Wolf, T., Debut, L., Sanh, V., Chaumond, J., Delangue, C., Moi, A., … & Rush, A.M. (2019). Huggingface’s transformers: State-of-the-art natural language processing. arXiv preprint arXiv:1910.03771
Lizentzia
Copyright (c) 2026 Guillermo Gurrutxaga Rekondo, Iñigo Marauri Castillo , María del Mar Rodíguez González
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Downloads
Argitaratua
Aipuak nola egin
