Elikaduraren inguruko solasaldi-komunitateak sare sozialetan: euskarazko edukiak X, Instagram, TikTok eta YouTube-n

Guillermo Gurrutxaga Rekondo; Iñigo Marauri Castillo; María del Mar Rodíguez González

doi:10.26876/uztaro5549

Authors

Guillermo Gurrutxaga Rekondo EHU
Iñigo Marauri Castillo Euskal Herriko Unibertsitatea
María del Mar Rodíguez González University of the Basque Country

DOI:

https://doi.org/10.26876/uztaro5549

Keywords:

Social media, Virtual communities, Feeding, Content specialization, Digital Sociolinguistics, Basque language normalization

Abstract

This study has analysed Basque language content about food across four social media platforms: X (Twitter), Instagram, TikTok, and YouTube. To do so, 16 hashtags related to healthy eating, body perception, and nutrition debates were identified. The results show that Twitter and Instagram were the most prominent communities for Basque-language conversations about food. In contrast, content on this topic in Basque was found to be very limited on TikTok and YouTube. In conclusion, Basque-language content on food in social media is limited. Nevertheless, communities have emerged on Twitter and Instagram. Greater promotion of the Basque language on social media is needed, especially to encourage the creation and consumption of content in Basque among young people.

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References

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