Basque media opportunities in social networks: LIKEly

Abstract

There are hundreds of communicative products in Basque. Nowadays, the tools and communicative options available are more than ever, as well as the potential consumers of products in Basque. This work aims to analyze this reality through the media that are grouped in Hekimen, an association of the media in Basque. The research object will focus on social networks and audiences that can be obtained through the use of these tools. The final objective of this research is to observe the phenomenon, in order to propose a roadmap for future works. Work with a very clear purpose: to try to create an own algorithm that gives us a unique and meaningful voice among the giants.