Sailkapen-analisia aldagai hertsiak eta irekiak batera tratatuz. “EHUdenda” inkesta euskaraz erantzun zutenen kasua

Karmele Fernandez Aguirre

doi:10.26876/uztaro6113

Authors

Karmele Fernandez Aguirre Euskal Herriko Unibertsitatea (EHU)

DOI:

https://doi.org/10.26876/uztaro6113

Keywords:

Economics, Statistics, Uztaro

Abstract

The object of this work is to show an advanced application in multivariate exploratory statistics. On one side, factor analysis and cluster analysis are applied in a complementary way; on the other side, in a framework of multiple tables of different kinds of variables, we jointly analyze tables of closed and open-ended (text) questions by means of a conjoint treatment of both types of variables. The applied work is placed in the area of market research and it is performed on part of an bilingual on-line survey.

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