Kachau! Manipulazio mediatikoa, gorroto diskurtsoa eta gizarte kritika Pixaren zineman: Cars 2 [John Lasseter eta Brad Lewis, 2011] kasua

Abstract

Represented through a table lamp, Pixar Animation Studios has become a popular and economic reference in the animation cinema of the 21st century. Based on the methodology of semiotic analysis, the following research work has two main objectives: firstly, it is intended to carry out research oriented to popularization through films and themes known to the general public. To achieve this, and as a second objective, the allegorical character offered by Pixar films, which are tangible to the average film viewer, will be analyzed. In this way, the media manipulation, hate speech and critique that the films pose around the society in which we live will be investigated. To carry out this idea, it has been decided to analyze Cars 2 by filmmaker Jhon Lasseter, one of the most important members of the studio.